TOOL DETAILS
Title
Visual identity kit of Zied Zeme (Blossoming Land) organisation used for electronic and printed media
Tool category
& type
Promotional Material:
Keyword(s)
Communications, General public, Local Action Group, Promotional material, Publications and printed products, Public-private-partnership, Website & Social Media
Summary
To attract and nourish their stakeholders/users recognition in their communication processes, the organization developed a visual identity kit based on which they communicate their leading values and operational principles. The design (color, form and shape) of a flower petal makes easy for the users to remember the principal characteristics of the organization and its principal activities: promoting local development in a participatory manner so as people living in or visiting the territory will see it as a blossoming land worthy to work for and to live in.
It is consistently used in the organisation’s Twitter, Facebook and YouTube accounts, electronic publications and website and in their printed publication as well (unconventional brochures in a shape of a flower) and promotional materials (i.e. desk calendar).
Country
& RDP Region(s)
Latvia
Main purpose
The visual identity developed by the Zied Zeme partnership is conceived to ensure that all communications materials of the organization reflect its goals and in the same time are reinforcing each other as part of the larger developmental strategy.
Related
tools used
Organisation's Twitter, Facebook and YouTube accounts and website; printed publications
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
The visual identity kit is adapted for most of the social media tools and all printed publication and promotional materials are designed to make the maximum use out of the visual identity elements: flower, petals, in clear and inspiring shapes and seasoned with appropriate fonts and colours.
Date produced
2012
Cost range
up to €4 999
Publisher/
Organiser
Zied Zeme ( ”Blossoming Land”) - Latvia
Distribution & Promotion
Zied Zeme ( ”Blossoming Land”) - Latvia
Name of organisation
Zied Zeme ( ”Blossoming Land”) - Latvia
Type of
organisation
Private-Public Partnership
Image(s)
Name of contact person
Linda Krumina
Address
Raiņa iela 11a, Lielvārde,
LV 5070
Telephone
+371 29185665
