TOOL DETAILS
Title
Visual Identity Book of the Polish Rural Development Programme 2007-2013
Tool category
& type
Promotional Material:
Keyword(s)
Communications, Guidance, Marketing, National Rural Network, Promotional material, Strategy, Visibility, Visual identity
Summary
Identity is important when communicatin rural development as it helps express the leading values of an institution/organisation or programme. Visual identity represents the visible elements of a brand and reinforce its presence in a busy communication environment. Polish Rural Network elaborated a set of guidelines for the Polish Rural Development Programme 2007-2013 in the form of a ‘Book’, a strong and consistent communication tool part of its communication strategy. The visual identity book sets out and clearly describes the rules for using visual materials related to the Programme: its logo(s), page layouts, website homepages, envelopes, folders, publications, certificates, banners, billboards, posters, etc.
Country
& RDP Region(s)
Poland
Main purpose
The Visual Identity Book was created in order to ensure a correct use of visual elements promoting the Rural Development Programme 2007-2013 and thus to increase its visibility and to make it easily recognizable among its public.
Related
tools used
Printed media, National Rural Network website
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
Visual identity book was conceived as a 30 pages brochure, presenting all visual identity elements that stakeholders could use, with dimensions and standard colors, and with clear examples of ‘no go’ for main elements like logo, and examples of correct designs for all materials, including a large variety of possible promotional materials (cups, pens, business cards, paper bag, T-shirts, backpacks, balloons, cell phone straps).
Date produced
2011
Cost range
up to €4 999
Publisher/
Organiser
Polish National Rural Network
Distribution & Promotion
Polish National Rural Network
Name of organisation
Polish National Rural Network
Type of
organisation
National Rural Network
Image(s)
Name of contact person
Katarzyna Laskowska - Manager
Address
Ministerstwo Rolnictwa i Rozwoju Wsi
ul. Wspólna 30
00-930 Warszawa
Telephone
+48226231366
