TOOL DETAILS
Title
Brochure: 'The Most Beautiful Photography from LAG Territory 2012'
Tool category
& type
Publications and Printed Products:
Keyword(s)
Competition, Cultural heritage, Local Action Group, Publications and printed products
Summary
A 28-page brochure showcasing a selection of stunning photographs, collected as part of the 2nd national photo competition entitled 'The Most Beautiful Photography from LAG Territory 2012'. The photos are arranged according to the categories of the competition - 'Our Nature', 'Our People', 'Our Traditions', 'Our Future', 'Our Best', and 'Life in Our LAG'. Photos that recieved the greatest number of votes are included. In total 17 LAGS (out of 29) took part in the competition - with 91 photos submitted. Some 7644 votes were registered...underpinning the success of the competition.
Country
& RDP Region(s)
Slovakia
Main purpose
To celebrate the success of the LAG photo competition – now in its second year. The competition aims to promote the importance of LAG work for rural communities, as well as the beauty and particular quality of life to be found in Slovakian Rural Areas.
Related
tools used
Graphic Design - Also 6 posters were designed (1 for each category) and distributed to all 29 Slovakian LAGs.
Target audience
Rural Development Stakeholders:
General Audience:
Technical information
28 page, glossy promotional brochure.
Date produced
14/01/2013
Cost range
up to €4 999
Publisher/
Organiser
National Rural Development Network Slovakia
Distribution & Promotion
850 brochures were published - 30 distributed to each LAG that took part in the competition. Brochures were also distributed at events in Slovakia and it is also available to download from the NRDN website.
Assessment of effectiveness
The brochure is well presented and acts as a perfect promotional tool for the competition - and indeed the importance of LAGs for rural communities in Slovakia. The overall tone is one of pride - and so the brochure also serves to celebrate rural life and the people that live there...a perfect PR excercise for the rural way of life.
Name of organisation
National Rural Development Network Slovakia
Type of
organisation
National Rural Network
Partner organisation(s)
Slovakian LAGs
Image(s)
Name of contact person
Anna Molnárová
Address
NSRV SR – centrálna jednotka
Akademická 4
949 01 Nitra
Telephone
+421 37 733 64 02
