TOOL DETAILS
Title
Video 'Well farmed. A portion of agriculture on your plate!'
Tool category
& type
Campaign:
Keyword(s)
Video
Summary
During the summer of 2012 the Flemish Rural Network and the Department of Agriculture and Fisheries visited the five Flemish provinces with the interactive and informative stand 'Well farmed. A portion of agriculture on your plate!'. With these events the Flemish Rural Network wanted to inform the general public on the importance of agriculture and horticulture in past, present and future. Children had the time of their life! They had to find their way throught the labyrinth of the food chain and in the laboratory they could experiment and see how science and agriculture are combined. In the supermarket children could go shopping while their parents discovered the low return of the consumer's prices to the farmers. They could also create a landscape with animals, stables, wind mills, etc..Children also had to catch the risks farmers are facing. Adults joined the children and could read the information boards all over the stand while the children were playing.
Country
& RDP Region(s)
Belgium
Main purpose
In this video, the Flemish Rural Network defined five key messages that wanted the public to remember: -‘From seed to plate’ -‘Honest prices for honest and delicious dishes’ -‘Delicious and healthy from our own land’ -‘The right farmer in the right place’ -‘Farmer as entrepreneur’. These messages were brought in two ways: interactive games for children and information signs for their parents/grandparents. By giving children the possibility to play on our stand, the parents were free to read the information boards, and get the messages we wanted to tell them. At the information desk they received a brochure on 50 years CAP: the evolution of the CAP was combined with delicious recipes.
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Date produced
08/07/2012
Cost range
up to €4 999
Publisher/
Organiser
Flemish Rural Network
Name of organisation
Flemish Rural Network
Type of
organisation
National Rural Network
Image(s)
Name of contact person
Ariane Van Den Steen
Address
Departement Landbouw en Visserij
Afdeling Organisatie en Strategisch Beleid
Koning Albert II laan 35 bus 40
1030 Brussel
Telephone
0032 2 552 77 39
