TOOL DETAILS
Title
Web visual identity kit of Irish Rural Network (for Twitter, Facebook and YouTube accounts, for website and its electronic publications)
Tool category
& type
Promotional Material:
Keyword(s)
Communications, General public, Internet, Marketing, Visibility, Visual identity, Website & Social Media
Summary
Visual identity is the cornerstone of gaining users/stakeholders recognition, preference and loyalty. The color, form and shape of the clover is easily recognizable by the web surfers on all of the NRNs web based communication tools, facilitating consistency in design and offering consistency throughout all the communication means used.
Country
& RDP Region(s)
Ireland
Main purpose
The visual identity web kit aims to o ensure that all communications reflect the NRN and its goals in a consistent and favorable way, reinforcing each other; helps users to easily recognize communication tools and activities as initiatives of NRN as part of a larger, strategic communication plan.
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
Most of the social media networks have specific display layouts, so the web kit is adapted to each in order to best display of the visibility requirements according to the social network being used.
Date produced
up-dated 2012
Cost range
up to €4 999
Publisher/
Organiser
Irish National Rural Network
Distribution & Promotion
Irish National Rural Network
Name of organisation
Irish National Rural Network
Type of
organisation
National Rural Network
Image(s)
Name of contact person
Paula Briody
Address
Ballingarrane Technology Park, Clonmel, Co. Tipperary, Ireland
Telephone
+353 504 28123
