TOOL DETAILS
Title
Wines of Crete - mobile application
Tool category
& type
Website and Social Media:
Keyword(s)
Added-value, Agri-food industry, Agri-tourism, Entrepreneurship, General public, Information, Internet, Marketing, Promotion, Rural tourism, Visibility, Wine
Summary
Thirty Cretan wineries covering more than 90% of the bottled production on the island, organizing common actions and managing national and EU funds, get together for the aim of promoting both the local wines as a product and their tourism potential. Through the mobile application users can access information about the most of Cretan wineries and their products and learn about varieties grown in the island. Additionally, user s can get in touch with the local cuisine and find out how to combine Mediterranean recipes with Cretan wines. Sections linked to tourism sector allow users to access a number of facilities: wine-tourism maps, bar-code scanner for accessing Cretan wine information and more.
Country
& RDP Region(s)
Greece
Main purpose
The mobile app was developed with the aim of promote the wine as an important agricultural product by mapping the Wine Trail and certifying the Open Wineries, and linking the agricultural sector with tourism and thus contributing to the development of both sectors: agriculture and tourism.
Related
tools used
Website of the initiative, events.
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
Between 100-500 downloads, free download, English Language
Date produced
Updated October 2012
Cost range
up to €4 999
Publisher/
Organiser
Wines of Crete
Distribution & Promotion
Promoted trough all important social media network: Twitter account, Facebook account, Flikr and YouTube, and through the business website Wines of Crete as well.
Name of organisation
Wines of Crete
Type of
organisation
Local Business
Partner organisation(s)
Iraklio, Chania and Rethymno Prefectures Winemakers Network,
Image(s)
Name of contact person
Wines of Crete
Address
70100 Herákleion, Iraklion, Greece
Telephone
+30 281 074 1213
