TOOL DETAILS
Title
Social networking for rural development through Facebook account of Leader Regioun Lëtzebuerg West
Tool category
& type
Website and Social Media:
Keyword(s)
Communications, General public, Information, Leader, Local Action Group, Networking, Public awareness, Website & Social Media, Young people
Summary
The Facebook account is quite recently created (mid June 2012) and managed by the Local Action Group staff as one of the effective means for generating communication with rural development stakeholders in an interactive way. Through it , the LAG communicators share up-to-date information about activities organized alt the region level and in which they take part, including recent photo albums from own events and other events attended: contest, participation in local fairs, cultural events, etc.
The Facebook account is also used to highlight other communication channels used by the LAG – publications – each recent one promoted through a special post.
Country
& RDP Region(s)
Luxembourg
Main purpose
The Facebook account aims to present to the general public rural development activities and actors in the region and engage them in future activities by bringing them closer to the Leader and rural development approach using this social media networking tool.
Related
tools used
Website, publications
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
Recently created Facebook account, contains photo albums for events organized or attended, an up-dated calendars of events, and has already 30 likes, mainly from similar communities, local businesses, cities which have their own Facebook account as well.
Date produced
June 2012
Publisher/
Organiser
Leader Regioun Lëtzebuerg West
Distribution & Promotion
The Facebook account is promoted also through the website of the Local Action Group and through printed publications, namely – Regionalmagazin.
Name of organisation
Leader Regioun Lëtzebuerg West
Type of
organisation
Local Action Group
Image(s)
Name of contact person
Sarah Mathieu
Address
1, rue de l'Eglise
L-7481 Tuntange
Telephone
+35226610680
