An all-day bus tour to another country with 24 agri-food entrepreneurs and about ten experts and advisors has proved an innovative way of developing business ideas and the skills and confidence to implement them.
The ‘Academy on Tour’ was developed to support (potential) agri-food entrepreneurs to develop their business ideas into concrete plans and then implement them. It involves an all-day tour to a foreign country on a VIP-bus with appropriate facilities for work. Participants benefitted from expert presentations, one-to-one advice sessions, peer support and visits to inspiring cases. The first tour benefitted from EAFRD support to go from Flanders to the UK, where participants visited supermarkets and farm entrepreneurs to seek inspiration in terms of product development, packaging and branding.