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Base de données des projets PDR

Machinery Modernization and Marketing Innovation on a Commercial Dairy Farm


S.C. Agroindustriala Pantelimon is a livestock farming company and now one of the most renowned milk producers in the country. With EAFRD support the farm has successfully modernized its technical equipment and innovated its sales methods.



The farm began its activities in 1973 when 400 Holstein in-calf cows were brought in from Denmark. Since then, a focus has been placed on increasing the genetic value of the head stock. This has led to the sale of over 3000 cows of high genetic value to other farms in the country. Each year the farm has been ranked as one of the biggest milk producers in the country.


The main objective of the project was to increase the productivity and profitability of the farm by modernizing its equipment, improving the quality of the fodder and introducing innovative sales techniques.

Main activities

In order to achieve the project objective, new machinery was purchased for harvesting and processing the crops grown and to transport the fodder directly to the animals. Five vending machines were also bought and installed in four stores in Bucharest and at the farm to allow consumers to buy fresh milk ‘direct’ from the farm.

Results & Benefits

As a result of the investments, productivity soared and four new jobs have been created. The farm currently owns approximately 500 head-stock producing 5000 litres of milk per day. Utilising vending machines ensures that half of the milk can be directly purchased by consumers who wish to buy fresh milk without preservatives. I.e. a ‘short supply chain’ was introduced enabling the producer to retain a higher proportion of the retail price. The remainder of the milk goes to milk processing plants.

Lessons learnt

The farm’s team of specialists succeeded in increasing on-farm productivity and marketing margins through sound investments and to make the farm more well known among the local people. The milk is now much better commercialized through the vending machines that have become popular among consumers - and children from Bucharest come regularly to visit the cows and have a glass of fresh milk. This shows that careful implementation of investments can enable multiple aims to be achieved.

Project location and other information

Pantelimon Commune, Ilfov County.


Bucuresti - Ilfov

RDP Territory


Total project cost (€)

500 954

EAFRD contribution (€)

159 395

National contribution (€)

39 849

Private contribution (€)

301 710

Contact name

Mihai Petcu


+40 372 712 692 / +40723 067 543

Languages for contact

English, Romanian

At a glance



Final beneficiary type


Budget range

> €500 000

Start date:


End Date:


Theme / Measure:

• Competitiveness of Agriculture & Forestry
• Restructuring, developing physical potential, and promoting innovation
• 121. Modernisation of agricultural holdings


Agri-food industry, Retail, Dairy sector, Machinery, Milk

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