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RDP project database

Modernising Traditional Crafts in Alto Minho

Summary

The main focus of this project was the modernisation of craft production in a sustainable way. Innovative new products combine traditional crafts from the Alto Minho region with modern technological solutions.

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Background

Since 2005 traditional craft makers have been developing individual handicrafts, which can be described as a mixture of artisanal and contemporary art. Despite their knowledge, experience, creativity and increasing market demand, they found that their business activities were not proving to be sustainable, so there was a risk of them having to abandon their activity.

Objective

The main objective of the project was to turn the production methods for specific traditional crafts into a semi-industrial production system capable of producing specific products based on the traditional arts of the Alto Minho region.

Main activities

The main activity of the project was investment in a new semi-industrial system, which increases the production capacity and allows diversification of the products produced and offered. The crafts produced are based on 'pulp pieces' and inspired by the technique 'cabe├žudos das festas minhotas'. All of the pieces created by Vivian Viana and Ricardo Cabral are different and personalised.

Results & Benefits

The project has resulted in a range of benefits. Firstly it has allowed the business activity to diversify and expand in an organised and sustainable way. This is expanding the scale of production and restoration and modernised the traditional arts of the region. New products that have strong references to Portuguese culture have also been developed. Additionally, 2 new jobs were created.

Lessons learnt

This project has shown that the profitability of a traditional craft can be increased through the sustainable combination of tradition, experience and modern management.

Project location and other information

Ponte de Lima

Region

Norte

RDP Territory

Mainland

Total project cost (€)

30 404

EAFRD contribution (€)

18 242

Private contribution (€)

12 162

Contact name

Vivian Viana and Ricardo Cabral

Telephone

+32 258 942 516

Languages for contact

Portuguese

At a glance

Country

Portugal

Final beneficiary type

Other

Budget range

€20 000 - €99 999

Start date:

01/05/2010

End Date:

31/12/2011

Theme / Measure:

• Rural Quality of Life & Economic Diversification
• Rural economic diversification
• 312. Support for business creation and development

Keywords:

Rural heritage, Innovation, Cultural heritage, Leader, Modernisation

Last update

25/04/2012