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Datenbank der Projekte zur ländlichen Entwicklung

Innovating Agriculture: "Fresh and Ready to eat" Produce in Umbria


Cooperation between the research sector and farmers to tackle challenges for the agricultural sector led to innovation, diversification and knowledge transfer in Umbria, encapsulated in the rollout of “fresh and ready-to-eat” fruits and vegetables.


A consortium composed of the University of Tuscia, Novamont – Research and innovation centre in agriculture – and three farms (Azienda Agricola Luca Treppaoli, Azienda Agraria Il Poggiolo, Azienda Agraria Pizzi Giorgiomaria) was formed to address the need for innovative solutions to the regional farms' struggle to survive in a more and more competitive market environment.


Specific objectives of the project were to: i) diversify the main farms’ activities to start producing “fresh and ready-to-eat” fruits and vegetables; ii) create new market opportunities, mainly targeting big supermarkets; iii) introduce innovative and “environmental friendly” packaging solutions. Improving farms' viability was the main general objective of the project.

Main activities

The main activities of the project are: designing process and product innovations (implemented by the research partners) and testing them in the farms. The innovative processes mainly aimed at keeping the freshness of products for longer, increasing their “shelf-life”; on the product front, special “environmentally friendly” packaging was developed. A special effort was undertaken to find new markets for these products, with particular attention to big supermarkets.

Results & Benefits

Thanks to the project the farmers diversified their outputs, introduced new quality products, found new market opportunities and increased the profits of farm activities. They also became part of the regional short supply-chain, enhanced their skills, improved their farming practises, and contributed to spreading innovation. The cooperation between the entrepreneurs, the university and the technological district set up a platform for interactive and innovative entrepreneurial behaviours.

Lessons learnt

Research is important to support innovation and cooperation with farmers helped transferring knowledge and making synergies between different investments. Farmers’ participation was crucial to assess the needs for innovation, test the proposed solutions, demonstrate the results to others and boost interesting emulative behaviours along the supply-chain. Lack of credit, limitations on eligible costs and advance payment restrictions are issues to be tackled.

Project location and other information

San Venanzo, Montecastello di Vibio, Todi



RDP Territory


Total project cost (€)

499 400

EAFRD contribution (€)

392 372

Private contribution (€)

107 028

Project website

Contact name

Luciano Concezzi


+39 0758957209

Languages for contact

English, Italian

Original Language version

At a glance



Final beneficiary type

Individual farmers, Non-farm or non-forest entreprises, Other

Budget range

€100 000 - €500 000

Start date:


End Date:


Theme / Measure:

• Competitiveness of Agriculture & Forestry
• Restructuring, developing physical potential, and promoting innovation
• 124: Cooperation for development of new products, processes and technologies


Food quality , Packaging, Agri-food industry, Quality certification, Innovation

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