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Datenbank der Projekte zur ländlichen Entwicklung

Internet marketing in rural areas


Based in rural Estonia, the business support training project raised the competence of local businesses in Internet marketing. The target groups were small businesses, companies and collective non-profit organisations interested in Internet marketing



Micro and small rural companies lack the skills to use marketing possibilities on the Internet. The main aim of the project was to highlight that location of companies in rural areas and small financial possibilities are not necessarily negative factors and that Internet facilities can help improve competitiveness, and hence, financial results of such businesses.


The main objective of the project was to support rural companies by enhancing their knowledge about and skills in Internet and general marketing, in order to improve their competitiveness and financial results.

Main activities

Before the organisation of the training courses, an advertisement campaign underlining the basic principles of Internet marketing was launched in the local newspapers and on the websites of the municipalities in the area. Different sets of training courses were offered to local businesses, such as: basic introduction seminars; in-depth Internet-marketing courses (40 hrs); construction of new websites (16 hrs); and, in-depth website analysis.

Results & Benefits

The total number of participants from rural companies was 80. 50 people participated in the basic seminars; 15 companies in in-depth Internet-marketing courses; 10 companies in in-depth website analysis, whereas 5 companies designed new web pages. Several ideas about joint Internet marketing and through municipality websites emerged and courses were an important networking occasion for local actors. As a result an increased interest for buying local products was registered.

Lessons learnt

Organising training courses need good planning and time; there is a big need of this type of projects among LAGs, and in general, in rural areas. The Internet is the possibility no matter where the business is located or how small the budget is. The project supported skills acquisition for the rural business sector, and through networking and cooperation at local level allowed for improved marketing skills.

Project location and other information

Municipalities of Tapa, Ambla, Kadrina, Vihula, Kuusalu and Loksa in Estonia



RDP Territory


Total project cost (€)

10 905

EAFRD contribution (€)

7 851

National contribution (€)

1 963

Private contribution (€)

1 091

Project website

Contact name

Heiki Vuntus


00372 56485208

Languages for contact

English, Estonian

At a glance



Final beneficiary type

Individual farmers, Non-farm or non-forest entreprises

Budget range

< €20 000

Start date:


End Date:


Theme / Measure:

• Implementing the LEADER Approach
• Implementing local development strategies
• 413. Quality of life/diversification


Internet, Leader, Education, Marketing, Enterprise

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