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Datenbank der Projekte zur ländlichen Entwicklung

Banff Coastal Tourism Programme in Scotland


This innovative programme is building rural tourism around Scotland's Banff coast in Aberdeenshire through actions comprising product development, business and market development.


Aberdeenshire has traditionally been dependent on agriculture, forestry and fishing. Recently, emphasis has been growing for new opportunities in other fields such as tourism, considered very important for the economic development of the county. Tourism in coastal areas of Aberdeenshire contributes to local economies and the wellbeing of rural communities. Expansion of the tourism sector is considered one of the opportunities for developing the rural economy of the Banffshire coastal area.


The project aims to support and develop the rural economy in the Banffshire coastal area through delivery of the three-year Banffshire Coastal Tourism Programme. The plan encourages tourist service businesses to work collaboratively to stimulate growth of the industry in north Aberdeenshire. It also aims to contribute to the development of additional quality products, services and accommodation adding to the tourism economy in the area.

Main activities

The Banff Coastal Tourism Partnership developed a strategy and action plan to deliver a holistic programme of activities for the growth of tourism in the area. Activities have included seminars and workshops on service quality, food accomodation and new project development; a detailed marketing plan, including events and a website; and research to identify new opportunities for the Banff coastal area through increased accomodation capacity and quality.

Results & Benefits

Growth of tourism in the area is the main result. This is being achieved through quality service provision, including: increasing the range of quality products, services and accommodation; facilitating collaborative work between businesses to improve the overall visitor experience; improvement the Banff coast as a unique environment combined with activities such as wildlife tourism and water sports; and strengthened local partnerships.

Lessons learnt

The strategic approach developed through public agencies and private sector businesses working together has been key to building the capacity and sustainability of the Banff Coastal Tourism Programme.

Project location and other information

Banff Coast in Aberdeenshire



RDP Territory


Total project cost (€)


EAFRD contribution (€)


National contribution (€)


Contact name

Elaine Booth


+44 1224 252 159

Languages for contact


At a glance


United Kingdom

Final beneficiary type

Non-farm or non-forest entreprises, Local Action Group

Budget range

€100 000 - €500 000

Start date:


End Date:


Theme / Measure:

• Rural Quality of Life & Economic Diversification
• Rural economic diversification
• 313. Encouragement of tourism activities


Quality of life, Rural tourism, Coastal area, Local development strategy, Tourism

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