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Datenbank der Projekte zur ländlichen Entwicklung

On-line Support for Promotion of Local Businesses


A Local Action Group (LAG) supported project which aims to raise the profile of companies through artistic imagery and ICT by creating a network of professionals, as well as innovative ideas about how to promote their know-how, services and products.


Companies in France's Provence Alpes Côtes d’Ázur are often small and isolated, and local people and tourists are unaware of their existence. Tourist publicity tends to focus on restaurants and hotels, so visitors remain unaware of this hidden know-how. Local businesses wanted to increase awareness of their work, but did not have suitable communication skills. Local artist Anne Pancaldi has given them access to ICT and helped promote their know-how.


The AMACA (Academie Majeure des Arts Contemporains Alpins) association aims to raise the profile of companies through artistic imagery and ICT. The initiative aims to: 1) Create a network of 50 professionals (artisans, artists, companies, traders) from 37 communes; 2) Promote their professional know-how in an innovative way, and; 3) Develop cultural tourism and bring benefits to local trades and services.

Main activities

The AMACA association works with individual companies, but promotes them collectively. The association meets companies and invites them to join the association. An AMACA artist produces a photographic record of the company’s activities and a website is developed to promote the business. Six 'information kiosks' are also being created (using a local cabinet maker to produce the units) with project funding to promote local businesses through short 2-3 minute long digital slideshows.

Results & Benefits

The project connects 92 companies (29 from the LEADER programme), reducing isolation and establishing commercial relationships. By providing ICT services for companies it has expanded their geographic reach. Artistic promotion has increased pride in their businesses, improving creative and economic activity. It has also improved the quality of products and services, and raised public awareness of the importance of ICT.

Lessons learnt

The project was started by a local professional artist and many companies have now joined it. The network is based on common goals: building customer loyalty; reducing isolation; promoting communications; developing and maintaining know-how. Inclusion in the LEADER programme has allowed it to expand to other valleys, but the lack of involvement by public bodies has made it difficult to find and fund sites, such as Tourist Offices, for terminals.

Project location and other information

Greater Briançon region



RDP Territory


Total project cost (€)

74 958

EAFRD contribution (€)

27 660

National contribution (€)

22 632

Private contribution (€)

24 666

Contact name



+33 492 202 062

Languages for contact


At a glance



Final beneficiary type

Other, Non-governmental organisations

Budget range

€20 000 - €99 999

Start date:


End Date:


Theme / Measure:

• Rural Quality of Life & Economic Diversification
• Rural economic diversification
• 313. Encouragement of tourism activities


Partnership, Communication technology, Tourism, Marketing, Enterprise

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