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Datenbank der Projekte zur ländlichen Entwicklung

Socially Responsible Wine Tourism


This project sought to promote sustainable and socially responsible wine tourism by contributing to establish thematic Wine Trails and increasing tourist visits to wine growing regions across Spain.



The rural areas in which the project was carried out are characterised all predominantly by wine growing, which has shaped all areas from town and landscape planning through to the labour market and cultural events. However, the areas also share other traits such as an unstable situation in terms of sustainability, competitiveness and regional demarcation, leading to friction between rural and urban areas. Economic diversification based on the areas' inherent strengths was needed.


The aim of the project was to convert the regional, socio-economic and cultural space of Spain's wine growing areas into socially responsible regions, applying the concept of social responsibility to an entire region and its inhabitants. More specifically, it aimed to promote competitiveness, employment and quality of life in rural wine growing areas and to develop a tourist management model for wine growing.

Main activities

- Development of socially responsible wine tourism regions (Wine Trails, seminars, creation of TESR model, agreements, web platform) - Awareness raising (events and seminars for SMEs on environmental management and sustainability, campaigning on wine tourism, award systems for companies) - Adaptation and training (drafting sustainable tourism guides, support for entrepreneurs, IT software, adoption of sustainable management plans) - Communication and transfer (project dissemination, marketing)

Results & Benefits

The project has enabled the areas of intervention to apply a common “Socially Responsible Wine Tourism Region” model, and the setting-up of an established network of Wine Trails. In addition, tools to support and training to local enterprises for improving local competitiveness, and a website has been developed to share and learn from experiences. Dissemination activities and seminars have increased awareness of sustainable and responsible territories.

Lessons learnt

The main difficulties encountered when introducing sustainability and socially responsible management criteria into the management of a tourist product derive from the need to unite all actors involved in the Wine Trail (i.e. public sector, private sector and wine industry and tourism industry) by a common cause (sustainability and social responsibility) and to raise awareness among all them.

Project location and other information

Selected Spanish Autonomic Regions

Total project cost (€)

588 270

EAFRD contribution (€)

112 500

National contribution (€)

416 943

Private contribution (€)

58 827

Contact name

Rosario Hernández


+ 34 926545854

Languages for contact


At a glance



Final beneficiary type

Non-farm or non-forest entreprises, Public/local authorities

Budget range

> €500 000

Start date:


End Date:


Theme / Measure:

• Rural Quality of Life & Economic Diversification
• Rural economic diversification
• 313. Encouragement of tourism activities


Public-private-partnership, Quality of life, Rural tourism, Sustainable development, Wine

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