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Datenbank der Projekte zur ländlichen Entwicklung

Organic Farming as a Way to Foster Farm Business Diversification


EAFRD supports “Pitrelli” farm (in Basilicata, Italy) to maintain organic farming in its 55 hectares of orchards, olive groves, cereals and vegetable gardens. The support also contributes to improved sales and the diversification of farm activities.



The “Pitrelli” farm is located in the Basilicata Region. The farm holds 55 hectares of orchards, olive groves, cereals and vegetable gardens. The farm is managed by two women under the principles of multi-functionality. The owners started converting the farm to organic agriculture in 1994 and the process was concluded in 2004. A farm outlet is used for direct selling of their products. In addition, the farm’s products are sold through e-commerce mechanisms and solidarity-based purchasing groups.


The main objective of the project was to increase the added value of the farm's products through the maintenance of organic farming in the farm's orchards, olive groves, cereals and vegetable gardens. This way the project aimed to improve the farm's access to quality food markets. Furthermore, the project aimed at fostering farm business diversification through enhancing promotional and sales activities, as well as educational activities carried out by the farm.

Main activities

In the Pitrelli farm approximately 55 hectares are under the organic farming scheme, receiving around 330 euro/ha. The agri-environmental payments cover 45 hectares of orchards (2250 plum, 6000 apricots, 3000 pear, 900 cherry and 5500 peach trees), 2.5 ha of olive groves, 6 ha cultivated with cereals and 2 ha of vegetable gardens. The Pitrelli farm trades annually significant volumes of organic farm products. Furthermore, it promotes educational activities for children and customers.

Results & Benefits

Given the high quality of the extra virgin olive oil produced, the farm started to bottle and sell olive oil with its own label. The project contributed to improved trade of organic farm products, including extra virgin olive oil, pears, wheat and apricots. The commercial results achieved by selling organic farming products are encouraging the owners to further enlarge direct-selling activities through the start-up of farmers’ market initiatives.

Lessons learnt

The successful trade of organic food products strongly contributes to establishing direct contacts between producers and consumers. The Pitrelli farm also promotes educational activities for customers in the concepts of food quality, natural rhythms and social agriculture. From these diverse perspectives, organic farming represents for farms an opportunity to develop new approaches to the themes of quality food markets and short-supply chains.

Project location and other information

Via La Luna 2, 75020, Nova Siri, Matera Province, Basilicata Region



RDP Territory


Total project cost (€)

18 000/year

EAFRD contribution (€)

10 300/year

National contribution (€)

7 700/year

Project website

Contact name

Giulia & Paola Pitrelli


+39 03317477731

Languages for contact


At a glance



Final beneficiary type

Individual farmers, Other

Budget range

< €20 000

Start date:


End Date:


Theme / Measure:

• Environment and Sustainable Resource Management
• Sustainable use of agricultural land
• 214. Agri-environment payments


Organic farming, Agricultural product quality, Diversity, Local food, Short-supply chain

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