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Cross Compliance Communications Package In Italy

Tool category
& type


  • Campaign
  • Keyword(s)

    Awareness raising, Information technology, Monitoring, Multi media, Paying authority


    A package of communications tools designed and delivered to inform farmers, producer organisations, regions, paying agencies, advisory structures and the general public about how cross compliance works, beneficiary responsibilities and the wider benefits.

    & RDP Region(s)


  • [IT] National Level
  • Main purpose

    The main aim of the campaign package is to inform a wide range of rural development stakeholders about cross compliance - how it works, what the responsibilities of the various stakeholders are, and what benefits arise for the stakeholder groups and individuals. There was a particular emphasis on overcoming the notion that cross compliance only consists of EU obligations for farmers without benefits. In other words, using the campaign package to leverage a greater understanding of the need for the policy and what it does for individuals and society overall.

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs

  • General Audience:

  • General Public
  • Rural Population
  • Technical information

    Includes printed material (brochure, poster), CDs, seminars, workshops, information exchange through web-based tools, etc.

    Date produced


    Cost range

    up to €4 999


    Italian National Rural Network

    Distribution & Promotion

    Italian National Rural Network

    Name of organisation

    Italian National Rural Network

    Type of

    National Rural Network


    Name of contact person

    Graziella Romito (Head of Unit COSVIR II – Mipaaf)


    Via XX Settembre, n. 20 - 00187 Roma, Italy


    0039 06 4665 50 41 41