Italy's RURALand Campaign Targeting Young People
Awareness raising, Campaign, Communications, Visibility, Young people
The RURALand project is an awareness raising campaign which includes the Rural4kids, Rural4teens and Rural4youth initiatives. These are aimed at informing future generations - the primary, secondary and tertiary students - about the effects their actions and habits have on society and the environment. Building on a set of pilot activities, the initiatives include development and dissemination of teaching materials, kits for national competitions, promotional materials such as adhesive stickers, postcards, roll-up banners, covers for writing books, wall posters, leaflets, kits for creating masks for theatre, instruction manuals for creating stories, booklets about caring for natural resources, other pedagogic material on water, biodiversity, climate and energy, blog sites, and tertiary level study programmes and modules.
& RDP Region(s)
The main aim of the campaign is to raise awareness among school and tertiary level students of all ages about the effects and impact their actions and habits have on the environment and society, encouraging them to think about their actions and to behave responsibly.
A wide range of tools used in the campaign:
- Rural4Kids (target primary school children) including: a national competition, using 4 volumes of materials - on biodiversity, climate, energy and water, a kit for the national competition and promotional materials; a set of materials promoting the website (including stickers, postcards, banners, posters, brochures); a set of materials for the competition (kit for masks, instruction manuals for creating stories, a booklet on the importance of water, energy, climate and biodiversity); a set of didactic materials for the school teachers competition (including brochures and books).
- Rural4teens (target lower secondary school pupils) including: a pilot project involving three schools with a blog facility and teaching materials.
- Rural4youth (target tertiary students 18 to 26 years) including: realisation of a computer platform, use of the web community Yourruralnet, creation of a video by students containing images, photos, etc.
See website link: www.rural4teens.it
09/2009 to 05/2011
> €100 000
Italian National Rural Network
Distribution & Promotion
Through the National Rural Network
Name of organisation
Ministero delle Politiche Agricole, Alimentari e Forestali (Mipaaf )