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A Roadshow In Finland To Deliver Rural Development Messages

Tool category
& type


  • Campaign
  • Keyword(s)

    Awareness raising, Communications, Participatory approach, Promotion, Visibility


    A travelling roadshow, using a cheerfully coloured van, was chosen by the Finnish National Rural Network as part of a campaign to promote life in rural areas and in particular the opportunities provided within the rural development programme for mainland Finland. Taking place from June to September 2011, the stops were organised by Local Action Groups and supported by the Centre for Economic Development, Transport and the Environment. They coincided with large public events, such as rural fairs, seminars and music festivals), and all municipalities of the LAGs were visited.

    & RDP Region(s)


  • [FI] National Level
  • Main purpose

    The aim of the travelling roadshow was to highlight and publicize the potential of rural areas, in particular the Rural Development Programme, and do it in an informal, "local way".

    tools used

    Posters, banners, brochures, flyers, print and audio media.

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs
  • EU Institutions
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Date produced



    Finnish National Rural Network

    Distribution & Promotion

    Finnish National Rural Network, supported by LAGs.

    Assessment of effectiveness

    From self assessment monitoring, direct impact was achieved through: generating new project and business grant
    applications; visibility for the Mainland Finland Rural Development Programme through articles in the press and regional radio reports. More indirect impact is expected from the new contacts made between the roadshow and interested parties which is expected to lead to new grant applications.

    Name of organisation

    Finnish National Rural Network

    Type of

    National Rural Network


    Name of contact person

    Päivi Kujala, Juha-Matti Markkola


    PO Box 167, FI-60101 Seinäjoki, Finland


    00 358 40 548 9227