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A Promotional DVD From Spain About Approaches For Sustainable Tourism

Tool category
& type

Audiovisual and Media:

  • DVD
  • Keyword(s)

    Awareness raising, Communications, Rural tourism, Sustainable development


    This video clip encourages viewers to consider a holistic view of tourism development that can be sustainable and beneficial for rural dwellers in the long-term. Critical of initiatives that rely on less sustainable exploitation of sun and sand tourism often associated with holidays in Spain, the video takes an idealogical look at innovation while still respecting and preserving the diversity and uniqueness of territories and cultures.

    & RDP Region(s)


  • [ES] National Level
  • Main purpose

    The main aim of the video is to present ideas to the general public and rural developers for exploiting tourism resources in Spain in a sustainable way, with due consideration of historical, cultural, physical and human traditions and diversity. In this sense the message challenges the more exploitative models of sun and sea tourism that show much less regard for long-term viability of communities.

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs
  • EU Institutions
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    WMV / Windows Media file, 3'0, English (from Spanish original)

    Date produced



    Ministry of Environment and Rural and Marine, Spain.

    Distribution & Promotion

    Ministry of Environment and Rural and Marine, Spain.

    Name of organisation

    Department for Equality and Modernization, Ministry of Environment and Rural and Marine

    Type of

    Managing Authority



    Name of contact person

    Marta Angoloti Benavides


    C/ Alfonso XII, 62 - 28071 - Madrid


    00 34 91 34 71 995