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 TOOL DETAILS

Title

“Võrgukiri” - A Weekly Estonian Rural Network e-Newsletter

Tool category
& type

Publications and Printed Products:

  • Newsletter
  • Keyword(s)

    Awareness raising, Communications, Public awareness, Rural society

    Summary

    “Võrgukiri” is a weekly e-newsletter produced by the Estonian National Rural Network. A wide range of subjects and activities are covered, including latest news on agriculture and rural development, events, rural life, environment and economy. Its purpose is to inform rural actors about opportunities and ideas for citizens in rural society and those living in urban environments with an interest in the wellbeing of rural areas and the countryside. The e-newsletter is integrated into the website of the Estonian National Rural Network, and is also distributed by email.

    Country
    & RDP Region(s)

    Estonia

  • [EE] National Level
  • Main purpose

    This weekly newsletter aims at providing rural stakeholders with a short, quick update of the latest developments and information for rural development in Estonia.

    Related
    tools used

    The website of the Estonian National Rural Network, and email for distribution of the e-newsletter.

    Target audience

    Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs
  • EU Institutions
  • Other Rural Development Stakeholders
  • Technical information

    Full colour production. Editorial details: a) Focus story – about 2 pages (approximately 1000 words); ENRD information – about 0.5 pages (200 words); EU information (agriculture, environment, economy, events) – about 2 pages (1000 words); in total about 4-5 pages (A4), approx. 2250 words.

    Date produced

    Weekly from May 2009

    Publisher/
    Organiser

    Estonian National Rural Network

    Distribution & Promotion

    Distribution is done by the Estonian National Rural Network through an online link on the Network website, and sent to more than 500 registered to receive it by email.

    Assessment of effectiveness

    Structured feedback from the e-newsletter receivers through a survey is planned during 2012. Informal feedback has been positive and encouraging and the list of receivers rises every week. There are plans to make the layout more attractive and more user friendly.

    Name of organisation

    Estonian National Rural Network

    Type of
    organisation

    National Rural Network

    Image(s)

    Name of contact person

    Krista Kõiv, Ave Bremse

    Address

    Jäneda, Tapa vald 73602 Lääne-Virumaa, Estonia

    Telephone

    00 3723849734