Competition “Prima Plattelandsproject 2013”
Communications, Competition, Cooperation, Information
In 2010, the Flemish NRN organised a competition to identify, collect and highlight good practice in 4 rural development themes in Flanders. This was very successful, so a further competition was organised in 2013 with the overarching theme of “sustainability”. Organising such a competition requires a lot of preparation - standard forms, regulations and awareness raising materials to encourage participation have to be developed and distributed. 57 applications were received which all had to be checked for admissibility, with 6 being rejected as they did not meet the conditions. The provincial juries then chose which examples should continue to the next round with up to 3 projects per theme allowed from each province. Another jury, made up from the Managing Authority, selected the 5 best candidates for each theme giving 15 projects over 3 themes. All this information was published on a public website, where people could vote for their favourite projects.
& RDP Region(s)
One of the aims of the Flemish Rural Network is identifying and analyzing transferable good practices; another is to stimulate cooperation. That’s why the Network organised a second edition of this competition: the search for best practices examples in rural development in Flanders. There were three themes: “sustainable development at a company or regional level”, “sustainable management of open space” and “sustainable social involvement”. The purpose of this competition was to enhance knowledge exchange and highlight good practices in Flanders. The winners were honoured during an event in Brussels on 7 November 2013. They received a plaque and got the opportunity to organise an activity focused on knowledge exchange up to a maximum of 1 000 euros. Because of the success of this competition an English brochure will also be created with the winners and the other best practices. All of the candidates can be seen as valid good examples that can be spread over Europe!
The creation of the online tool for voting was made by an internal IT-specialist.
From January 2013 - ongoing
€10 000 to €24 999
Distribution & Promotion
Brochures and posters were widely distributed in Flanders and promoted online.
Assessment of effectiveness
The three winners won 1 000 euros each to use for organising activities focused on knowledge exchange, for example attending interesting events and training courses. All the previous winners mentioned that winning this competition resulted in greater awareness of their projects. There were almost 4 000 valid votes, which demonstrates a high level of interest from the general public. The Flemish Rural Network also took advantage of this competition, receiving a lot of positive publicity.
Name of organisation
National Rural Network
Name of contact person
Ariane Van Den Steen
Vlaamse overheid, Departement Landbouw en Visserij
Afdeling Organisatie en Strategisch Beleid
Ellipsgebouw, 5e verdieping
Koning Albert II-laan 35 bus 40
02 552 77 39