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Rural Excellence

Tool category
& type

Audiovisual and Media:

  • Other Audiovisual and Media
  • Keyword(s)

    Public awareness, Rural society


    The project explores the experiences and life stories of the entrepreneurs, communities and beneficiaries, who, using public funds made available through the RDP, have improved their businesses and their local areas.
    The case histories reflect the objectives of the EU rural development policy (competitiveness of agriculture and forestry, protection of the environment and the land, the quality of life in rural areas) where agriculture is not only an economic activity but also underpins the landscape and daily lives of rural communities, of bold business decisions in which economic activity and production is intertwined with social life and the local context.
    The project has national significance and involves all Italian regions, documenting more than 100 experiences. A set of complimentary focused tools were utilised including constructing histories, interviews, videos, and a photo gallery which endeavour to explain the most relevant cases from several points of view.

    & RDP Region(s)


  • [IT] National Level
  • Main purpose

    The main purpose was to identify and share experiences and projects financed through the Rural Development Programme. ‘Excellence’ rural, shows how the RDP is successfully implemented within enterprise and local territories, and the value of its intervention to support the agricultural sector and the wider region. It has also enabled beneficiaries to communicate their activities and their experiences.

    tools used

    This activity is closely linked to others activities carried on by National Rural Development Network – Best Practise and Innovation Task Force.

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • Managing Authorities
  • Other Government
  • Other Rural Development Stakeholders

  • General Audience:

  • Rural Population
  • Date produced

    2012 through 2013

    Cost range

    > €100 000


    National Institute of Agricultural Economics (INEA)

    Distribution & Promotion

    The materials were distributed and promoted through the National Rural Network and Ministry of Agriculture and Forestry.

    Name of organisation

    National Institute of Agricultural Economics (INEA)

    Type of

    Public Research Institute

    Partner organisation(s)

    Ministry of Agriculture and Forestry

    Name of contact person

    Milena Verrascina


    INEA - Istituto Nazionale di Economia Agraria
    Via Nomentana, 41
    00161 Roma


    +47 856 416