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 TOOL DETAILS

Title

Video Playlist Promoting LEADER Initiatives in the Netherlands

Tool category
& type

Audiovisual and Media:

  • Press Clippings
  • Keyword(s)

    Added-value, Agri-tourism, Audiovisual & media, Awareness raising, Education, Entrepreneurship, Environmental education, Farm diversification, General public, Information, Leader, National Rural Network, Quality of life, Renewable energy, Visibility, Young people

    Summary

    The Dutch Rural Network put together 14 videos each telling the story of and showing the tangible results of several LEADER initiatives in various rural areas, such as a children playground, a sport hall and a farm transformed into a museum. This video playlist is a promotion tool for the LEADER approach and at the same time a tool to showcase good practices examples. The video playlist was launched on YouTube.

    Country
    & RDP Region(s)

    Netherlands

  • [NL] National Level
  • Main purpose

    The video playlist compiled via the NRN's YouTube account aimed to promote the LEADER approach and several rural projects' results as well as to support European rural inhabitants who are facing similar challenges and who want to take initiative to improve their quality of life.

    Related
    tools used

    Website, Facebook and Twitter account

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • LAGs
  • Other Rural Development Stakeholders

  • General Audience:

  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Technical information

    Some 14 videos gathered in one playlist and broadcast on YouTube; Length: 58.14 minutes; Language: Dutch. Each video contains a short description of the project with some explanation of the LEADER approach.

    Date produced

    updated 2012

    Cost range

    up to €4 999

    Publisher/
    Organiser

    Dutch National Rural Network. All videos were produced by Local Action Groups within their own projects/communication initiatives with various cost ranges.

    Distribution & Promotion

    Dutch National Rural Network

    Assessment of effectiveness

    As of November 2013, the entire playlist was viewed 93 times. Each separate video received multiple views, ranging from 40 up to more than 500.

    Name of organisation

    Dutch Rural Network

    Type of
    organisation

    National Rural Network

    Video


    Image(s)

    Name of contact person

    Marga de Jong

    Address

    Postbus 64, 3830 AB Leusden, The Netherlands

    Telephone

    +31334326000