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 TOOL DETAILS

Title

Tumblr of the French Ministry of Agriculture, Food and Forestry

Tool category
& type

Website and Social Media:

  • Blogs
  • Keyword(s)

    Communications, Cooperation, Information, Managing authority, Participatory approach, Website & Social Media

    Summary

    The French Ministry of Agriculture, Food and Forestry is managing a Tumblr page in which photos, very short articles and comments are published. Tumblr is providing people with a weekly compilation of the most important images related to the Ministry activities. Images, such as the meeting between the French and Korean Ministers of Agriculture, are published as well as visual stories from conferences, site visits and other relevant pictures, helping the Ministry getting closer to the citizens.

    Country
    & RDP Region(s)

    France

  • [FR] Hexagone
  • Main purpose

    The main purpose of this Tumblr account is to actively engage with the people. It is also intended to provide up-to-date information on the activities related with its statutory tasks in a modern and interactive social media format. It is an easy and attractive way to promote the Ministry’s activities among general public.

    Related
    tools used

    Facebook, Twitter

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs
  • EU Institutions
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    Updated on a weekly basis, the Tumblr account is also available on its mobile version.

    Date produced

    2013

    Cost range

    up to €4 999

    Publisher/
    Organiser

    Ministry of Food, Agriculture and Forestry

    Distribution & Promotion

    Promoted on the website of the Ministry of Food, Agriculture and Forestry

    Assessment of effectiveness

    The Tumblr profile is an effective tool to quickly deliver up-to-date information from a variety of activities relating to the French Ministry. It is also a valuable communication tool due to its high-quality images, summarising weekly the most important topics and allowing interaction with the users.

    Name of organisation

    Ministry of Food, Agriculture and Forestry

    Type of
    organisation

    Managing Authority

    Image(s)

    Name of contact person

    Ministry of Food, Agriculture and Forestry

    Address

    78, rue de Varenne
    75349 Paris 07 SP
    France

    Telephone

    +33 149 554436