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Twitter Account of the Spanish National Rural Network

Tool category
& type

Website and Social Media:

  • Twitter
  • Keyword(s)

    Communications, Cooperation, Participatory approach


    The Twitter account managed by the Spanish Rural Network (REDR) aims at connecting people with similar interests in rural development. It provides people with information on rural development, agriculture, environment, etc. In addition, it also shares information on forthcoming events and conferences. Through this media tool, people can receive short text messages with the latest news from the Spanish Rural Network. It links the Rural Network with stakeholders and the large public – interested in rural wildlife, agribusiness, nature science as well as researchers, communicators and local businesses.

    & RDP Region(s)


  • [ES] National Level
  • Main purpose

    The main purpose of the Twitter account of the Spanish Rural Network is to promote the activities of the network in support of rural development and to bridge people’s efforts in this field. The Twitter account's principle is to develop an interactive social approach on agricultural issues through the sharing method (known as "Retweet" on Twitter). Tweets have a limited number of characters which make it even more effective as a communication tool: one sentence = one message.

    tools used


    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs
  • EU Institutions
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    The Twitter account of REDR is making use of the standard features associated with this application. Messages are posted regularly. Often they are supported with photographs. The language of communication is Spanish.

    Date produced


    Cost range

    up to €4 999


    The Spanish Rural Development Network

    Distribution & Promotion

    Promoted on the website of the Spanish Rural Development Network.

    Assessment of effectiveness

    The Twitter account of the REDR can be considered as successful in terms of number of users. As of February 2014, the number of followers reached nearly 4 500. Over 4 800 tweets have been released so far and were frequently retweeted.

    Name of organisation

    The Spanish Rural Development Network

    Type of

    National Rural Network


    Name of contact person

    Lucía Martinez García-Denche


    Red Rural Nacional
    C/Alfonso XII, 62, 5ª planta Madrid


    +34 913 473 887