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Video on Italian High Quality Food

Tool category
& type

Audiovisual and Media:

  • Video Clip
  • Keyword(s)

    Audiovisual & media


    This is a video produced by the Italian National Rural Network for the 2013's 'Tuttofood' (Milan World Food Exhibition). It tells how the Rural Development Programme is encouraging producers and consumers in investing in quality food by presenting the stories of fours successful companies.

    & RDP Region(s)


  • [IT] National Level
  • Main purpose

    The objective of the video was to demonstrate the efficiency of the Rural Development Programme for the 2007-2013 programming period and also to promote Italian food products. The video tells the stories of four successful companies in the food sector that received support from the 2007-2013 RDP.

    tools used

    Food Exposition

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs
  • EU Institutions
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    The documentary video is 23 minutes long and in Italian. It was filmed in high definition and is available on YouTube.

    Date produced


    Cost range

    €5 000 to €9 999


    The Italian National Rural Network

    Distribution & Promotion

    Promoted on the Italian National Rural Network's website and at the 'Tuttofood' (Milano World Food Exhibition).

    Assessment of effectiveness

    As of February 2014, the video reached nearly 500 views on YouTube. In addition, it was presented during the food exhibition in Milan in 2013, which attracted thousands of visitors. It has a visually attractive format and the content is appealing to consumers and producers interested in high quality food.

    Name of organisation

    The Italian National Rural Network

    Type of

    National Rural Network



    Name of contact person

    Graziella Romito


    Via XX Settembre n. 20 00187 Roma Italy


    +39 (0) 6 4665 50 41 41