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TrailKilkenny's Facebook Account

Tool category
& type

Website and Social Media:

  • Facebook
  • Keyword(s)

    Communications, Cooperation, Information, Local Action Group, Website & Social Media


    TrailKilkenny is an Irish company made up of representatives from County Kilkenny LEADER Partnership, Kilkenny County Council, Kilkenny Sports Partnership, local councillors and land owners. It manages a range of high quality walking, cycling and other leisure trails for the benefit of County Kilkenny’s visitors and residents. They use multiple communication channels to reach their public, including videos, mobile application, website and social media (e.g Facebook account). The Facebook account of TrailKilkenny provides potential partners and stakeholders with a large quantity of news about their trails, events, competitions, partners, tourist attractions, etc. Members of its social network can contribute by sharing their opinion about TrailKilkenny and asking questions, searching for relevant information, or offering their support and ideas.

    & RDP Region(s)


  • [IE] National Level
  • Main purpose

    The main objective of the Facebook account is to provide those interested, locals and visitors, as well as officials and local government with the latest news about TrailKilkenny, and to make available a platform for quick feedback and two-way communication that could lead to an extension of the social network of TrailKilkenny and therefore in a larger participation to developing this rural area.

    tools used


    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs
  • EU Institutions
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    This is a Facebook account that requires adding TrailKilkenny as a friend in order to comment and or post. All posts are set as public and they are in English language. It contains a large collection of pictures, mainly of local food producers. As of December 2013 its popularity reached over 2 500 "friends".

    Date produced


    Cost range

    up to €4 999


    Kilkenny LEADER Partnership

    Distribution & Promotion

    Kilkenny LEADER Partnership

    Assessment of effectiveness

    The profile is acustomed with 'personal website' settings, thus one needs to become a 'friend' with. It is very popular among users and in November 2013 it reached nearly 2 500 'friends'. The information is regularly posted, commented by 'friends' and shared through their private networks.

    Name of organisation

    Kilkenny LEADER Partnership

    Type of

    LEADER Partnership


    Name of contact person

    Ann Phelan - Marketing Responsible


    10 Patricks Court
    Kilkenny, Ireland


    +353 0 56 7752111