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Blog on Organic Food, Farming & Environment

Tool category
& type

Website and Social Media:

  • Blogs
  • Keyword(s)

    Communications, Information, Website & Social Media


    Oliver Moore is an agri-food writer, journalist and sociologist, particularly interested in organic farming. Besides writing articles for various well-known Irish publications, he shares information via a web 2.0: Blogging (on Blogspot platform) and a Twitter account. On his blog “olliesplace: Organic food, farming & environment” launched in 2007, he publishes articles at least twice a month, as he believes the future of the organic market is online. His blog was promoted by the Irish National Rural Network through their official website. His articles contain diverse viewpoints and interviews with relevant stakeholders involved in organic farming.

    & RDP Region(s)


  • [IE] National Level
  • Main purpose

    The main aim of the blog is to exchange opinions regarding organic food, farming and environment in Ireland and abroad in order to raise awareness and provide the readers with up-to-date information on agriculture and rural development. It uses a wide range of features provided by the platform and redirects the readers to other related sources. It combines the author's in-depth knowledge on organic farming and environment with up-to-date information about events and research.

    tools used

    Website, books and publications, newspapers and magazines.

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs
  • EU Institutions
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    The blog was designed and built under the Blogspot platform. It is supported by a more work-related website where readers can find information about the author’s work (lectures, trainings, public relations activities, other articles, etc.).

    Date produced


    Cost range

    up to €4 999


    Oliver Moore, agri-food writer, journalist and sociologist

    Distribution & Promotion

    Oliver Moore, agri-food writer, jounalist and sociologist
    Irish National Rural Network

    Assessment of effectiveness

    The blog is updated regularly with new posts and uses a wide range of interactive features. Its effectiveness can be assessed on the basis of the statistics embedded in the Blogspot platform and comments written by users.

    Name of organisation

    Oliver Moore / Irish National Rural Network

    Type of


    Partner organisation(s)

    Irish National Rural Network


    Name of contact person

    Oliver Moore


    The Rural Development Support Unit, Ballingarrane Technology Park, Clonmel, Co.
    Tipperary, Ireland


    +353 504 28123