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TrailKilkenny's Mobile Application

Tool category
& type

Website and Social Media:

  • Mobile applications
  • Keyword(s)

    Communications, Information, Tourism, Website & Social Media


    TrailKilkenny is managing a range of high quality walking, cycling and other leisure trails to visitors and local residents. A mobile application was then developed to provide users useful information about the trails. It helps them navigate across the territory and offers visitors relevant information about other local activities, such as food and craft trails as well as Cycling Trails in order to explore the Kilkenny countryside on one of the 4 cycle loops signposted through the county.

    & RDP Region(s)


  • [IE] National Level
  • Main purpose

    The key objective of this application is to facilitate access to various places in the region of Kilkenny by using modern interactive navigation technologies. This tool should also help locals and visitors to discover in a different way the Kilkenny County and its countryside, as for example via scenic walks through woodland or pastoral lands.Many of routes link some of the most historic and culturally significant towns in the area.

    tools used

    Smartphone, website, video

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs
  • EU Institutions
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    The application is available for both iPhone and Android, and can be easily downloaded from any popular app shops. It builds upon Google Maps’ features. Users can also access pictures, dedicated thematic guides, download addresses of restaurants and sights worth seeing. The content is supported with storytelling and YouTube videos.

    Date produced


    Cost range

    €5 000 to €9 999


    Trail Kilkenny Ltd

    Distribution & Promotion

    Trail Kilkenny Ltd, app shops

    Assessment of effectiveness

    Most of the users’ ratings are very enthusiastic. As of February 2014, the Android version was downloaded by around 5000 persons. However, the content received low ratings.

    Name of organisation

    Trail Kilkenny Ltd

    Type of

    TrailKilkenny Ltd

    Partner organisation(s)

    Global Motion Media


    Name of contact person



    8 Patricks Court, Patrick Street


    0035 3 0 56 7752111