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 TOOL DETAILS

Title

Slovak National Rural Network's Facebook Page

Tool category
& type

Website and Social Media:

  • Facebook
  • Keyword(s)

    Communications, Cooperation, General public, Information, National Rural Network, Website & Social Media

    Summary

    The Facebook page of the Slovak Rural Network was created to ensure the NRN’s presence on the most popular social networking platform and to build its own network of supporters, actual and future partners and virtual friends. It is used to inform its followers about different topics, such as rural development, agriculture, environment and natural resources and to provide them information about forthcoming events. It also allows members to provide feedback and to come up with new ideas and initiatives, as Facebook is now seen as an important social platform to discuss and share experiences.

    Country
    & RDP Region(s)

    Slovakia

  • [SK] National Level
  • Main purpose

    The main objective of creating and managing an official Facebook account was to build people’s support and awareness around its initiatives and to reach as much interested stakeholders as possible (national and international) so as to publicize rural development initiatives and receive community support.

    Related
    tools used

    Pictures and Youtube videos

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs
  • EU Institutions
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    The Slovak NRN Facebook account is a communication channel that allows account managers to share pictures and videos from various events, to share information and articles about former and future events as well as to launch calls for proposals to a wide audience. In June 2013, it reached over 260 "friends". The main language is Slovak. The account uses an automatic translation services that allow users to understand the information posted. Various links are also posted that redirect to related RDP information sources.

    Date produced

    updated 2013

    Cost range

    up to €4 999

    Publisher/
    Organiser

    Slovak National Rural Network

    Distribution & Promotion

    Slovak National Rural Network

    Assessment of effectiveness

    Information is posted regularly. Effectiveness can be assessed on the basis of interactions with Facebook users (e.g. comments under posts) and embedded statistics.

    Name of organisation

    The Slovak National Rural Development Network

    Type of
    organisation

    National Rural Network

    Image(s)

    Name of contact person

    Malvína Gondová

    Address

    Akademicka 4,
    949 01 Nitra, Slovakia

    Telephone

    +421377336402