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 TOOL DETAILS

Title

Tweeting about Swedish rural development

Tool category
& type

Website and Social Media:

  • Twitter
  • Keyword(s)

    Communications, Information, National Rural Network, Networking, Website & Social Media

    Summary

    The Twitter account was set up by the Swedish National Rural Network in order to keep connected with people with similar interests in rural development, partners and potential partners. Through posting (tweets) and re-posting (re- tweets), it provides its followers with the latest news on rural development and agriculture. It also promotes short info on upcoming events. The Twitter account offers the platform to create a solid network of followers and it also enables users to follow other individuals and organizations present on the network with similar interests or responsibilities in fostering rural development at national and European level.

    Country
    & RDP Region(s)

    Sweden

  • [SE] National Level
  • Main purpose

    The main purpose of the account is to establish the Swedish NRN`s presence in the social media and to create its own network in order to promote Swedish rural development and its activities in this field.

    Related
    tools used

    Website

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs
  • EU Institutions
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    All tweets and re-tweets are in Swedish. It uses hash tags like: #localeconomy, #EU, #CAP. It counts for 517 followers and 182 tweets in June 2013.

    Date produced

    2009

    Cost range

    up to €4 999

    Publisher/
    Organiser

    Swedish National Rural Network

    Distribution & Promotion

    Swedish National Rural Network

    Assessment of effectiveness

    The tweets are posted regularly and based on the number of re-tweets spreading information this way is very popular among users.

    Name of organisation

    Swedish National Rural Network

    Type of
    organisation

    National Rural Network

    Image(s)

    Name of contact person

    Maria Gustafsson, Nils Lagerroth, Hans-Olof Stålgren

    Address

    551 82 Jönköping, Sweden

    Telephone

    +46 36 155000