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Polish NRN's Visual Identity

Tool category
& type

Promotional Material:

  • Visual Identity
  • Keyword(s)

    National Rural Network, Public awareness


    The creation of a 'visual identity is crucially important to create awareness of the aims and values of an organisation. The Polish Rural Network has therefore created its own visual identity, including a logo - based on the image of a 'tree'. The logo is centred on the letter ‘I’ (which suggests the word ‘information’) - and nine coloured lines stem from the 'i'. In this logo the ‘i’ is seen to represent the image of a 'tree trunk' and the lines represent branches (rural development stakeholders etc.). The image is reproduced three times to convey the feeling of a ‘tree lined street’.

    & RDP Region(s)


  • [PL] National Level
  • Main purpose

    The design of an appropriate logo and visiaul identity is central to raising awareness of the aims and values of the organisation. Creating an entire visual identity for the RDP 2007-2013 is also a way for the Polish NRN raise awareness of the positive aspects of rural development and to to promote the RDP with a unique and eye-catching design.

    tools used

    Graphic design.

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs
  • EU Institutions
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    Logo with original color mix of red, blue and green.

    Date produced



    Polish National Rural Network

    Distribution & Promotion

    The logo is now widely used by the Rural Network on its promotional materials, including mugs, pens, boxes, bags, shirts etc.

    Assessment of effectiveness

    The logo conveys an image of strength, support, diversity, beauty and nature - all positive connotations to associate with Polish rural development.

    Name of organisation

    Polish National Rural Network

    Type of

    National Rural Network



    Name of contact person

    Polish National Rural Network


    Ministry of Agriculture and Rural Development; Foundation of Assistance Programmes for Agriculture FAPA, 30 Wspólna Str., 00-930 Warsaw,


    +48 22 623 1366