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Video Channel - Polish Ministry of Agriculture and Rural Development

Tool category
& type

Audiovisual and Media:

  • Video Clip
  • Keyword(s)

    Audiovisual & media, Communications, Information, Promotion


    The official video channel of the Polish Ministry of Agriculture and Rural Development provides interested people with a wide range of videos informing on and promoting, among others, agriculture, environment, rural development, farming and food products. It is a part of the Ministry's homepage and an important element of the overall communication strategy. The videos present a variety of rural and agricultural topics as well as updates from recent events and policy developments. It is also an engaging way to promote the Rural Development Programme, especially among young people.

    & RDP Region(s)


  • [PL] National Level
  • Main purpose

    The main objective is to reach a large audience via an audio-visual channel. It is intended to promote key policy messages on agriculture and rural development as well as updates from related events. By giving special attention to food products, it also aims at sponsoring the production and consumption of Polish delicacies.

    tools used


    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs
  • EU Institutions
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    The video channel is embedded into the homepage of the Ministry for Agriculture and Rural Development. It presents a dozens of videos in Polish, many of which are in high definition. Some of them are originally from the Polish public TV broadcast. A search function is also embedded into the channel, which allows for organising videos by name, date or default.

    Date produced


    Cost range

    up to €4 999


    Ministry of Agriculture and Rural Development

    Distribution & Promotion

    Ministry of Agriculture and Rural Development

    Assessment of effectiveness

    The video channel is updated regularly with new videos. As of February 2014, over 100 videos have been uploaded. The setting of the website doesn’t track the audience's responses.

    Name of organisation

    Ministry of Agriculture and Rural Development

    Type of

    Managing Authority


    Name of contact person

    Ministry of Agriculture and Rural Development


    Wspólna 30
    00-930 Warszawa


    0048 22 6231000