Decrease text Increase text



Twitter of The Dutch Ministry of Economic Affairs, Agriculture and Innovation

Tool category
& type

Website and Social Media:

  • Twitter
  • Keyword(s)

    Communications, Information, Participatory approach, Website & Social Media


    The Twitter account managed by the Ministry of Economic Affairs, Agriculture and Innovation makes it possible to keep connected with people with similar interests in rural development. It provides people with information on rural development, agriculture, etc. These information can be under the form of links to articles and pictures, but also simple comments related to the Ministry. Through this media tool, people can receive short texts with the latest news from the Ministry. It links the Ministry with individuals – interested in rural wildlife, agribusiness, nature science, researchers, and communicators, with charities and local businesses.

    & RDP Region(s)


  • [NL] National Level
  • Main purpose

    The main purpose of this social media tool is to promote the Ministry's activities in support of rural development and to bridge people’s efforts in this field. The principle is to get a social approach on agricultural issues through the sharing method (known as "Retweet" on Twitter).

    tools used


    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs
  • EU Institutions
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    The account has 543 followers. Approximately 2 posts are tweeted a month.

    Date produced


    Cost range

    up to €4 999


    Dienst Landelijk Gebied

    Distribution & Promotion

    Dienst Landelijk Gebied

    Assessment of effectiveness

    The Twitter account has gained over 500 followers and most recently (September 2013) the frequency of tweets increased. Tweets are also commented and re-twitted by the followers.

    Name of organisation

    Dienst Landelijk Gebied

    Type of

    Paying Agency


    Name of contact person

    Dienst Landelijk Gebied


    Herman Gorterstraat 5, 3511 EW Utrecht
    The Netherlands


    0031 30 2756600