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Video Clip promoting benefits of the 2007-2013 Lithuanian Rural Development Plan

Tool category
& type

Audiovisual and Media:

  • Video Clip
  • Keyword(s)

    Audiovisual & media, Farm skills, Promotion, Promotional material


    The video clip was created on behalf of the National Paying Agency of the Lithuanian Ministry of Agriculture in 2012, as part of a series of video clips that promote the results and benefits of the Rural Development Programme 2007-2013. This clip has Richard, a farmer, as the main character. He is shown in his daily farm life, and explains how he benefited from the RDP measures in an extensive interview. The video aims at explaining what this farmer (as an example for other farmers) succeeded to achieve in developing his farm with the Lithuanian Rural Development Plan support for the period 2007-2013.

    & RDP Region(s)


  • [LT] National Level
  • Main purpose

    The main goal of the video is to show how the Lithuanian Rural Development Plan for 2007-2013 has been beneficial for farmers in the country, to highlight its results and to create emulation among other potential beneficiaries regarding farming initiatives and other rural development activities.

    tools used

    Website, YouTube account

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs
  • EU Institutions
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    A 4 m 16 s video clip in Lithuanian language that features a detailed interview with one of the farmers that had a good practice in using RDP funds. It features interview segments and video shots showing the winter landscape of the farm.

    Date produced


    Cost range

    up to €4 999


    National Paying Agency under Ministry of Agriculture

    Distribution & Promotion

    National Paying Agency under Ministry of Agriculture

    Assessment of effectiveness

    As of September 2013 the video had over 800 views on Youtube, being at the same time one of the most viewed spots within the Paying Agency's channel.

    Name of organisation

    National Paying Agency under Ministry of Agriculture

    Type of

    Paying Agency



    Name of contact person

    Ms. Neringa SAULYTĖ


    Blindžių st. 17, LT-08111 Vilnius, Lithuania


    +37 0 52526999