Decrease text Increase text



Facebook Account of The Portuguese Funding Institute of Agriculture and Fisheries

Tool category
& type

Website and Social Media:

  • Facebook
  • Keyword(s)

    Communication technology, Communications, Cooperation, Information, Participatory approach, Website & Social Media


    The Facebook account of the Portuguese Funding Institute of Agriculture and Fisheries (Instituto de Financiamento da Agricultura e Pescas) was set up and is used to promote agriculture, fishery and rural development in Portugal by disseminating information about their owns events and activities as well as by sharing links to interesting articles and websites for their social network members. It has regularly posts about newsletters, press releases of important organization and institutions as well. All those interested and who “liked” the IFAP page are invited to comment and to share their own information and opinion.

    & RDP Region(s)


  • [PT] National Level
  • Main purpose

    An account on Facebook of such an important institutions regarding rural development is considered as a must have virtual place to discuss and share experiences. It is used to inform its members about past and forthcoming events and to share up-date information regarding main activities of the institution. It encourages debate and knowledge sharing.

    tools used


    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs
  • EU Institutions
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    Language: Portuguese, with a built in translating tool that can be directly used for each post. Photo albums are available and up-dated and brief description of the institution and detailed contacts made available.

    Date produced


    Cost range

    up to €4 999


    Instituto de Financiamento da Agricultura e Pescas, I.P. (IFAP,I.P.)

    Distribution & Promotion

    Instituto de Financiamento da Agricultura e Pescas, I.P. (IFAP,I.P.)

    Assessment of effectiveness

    The Facebook page has 2680 "likes" since it was launched with an increase of 400 likes over the last 4 months. It is a way to cross use other communication tools of the IFAP (press releases, newsletters, events, etc) and relevant discussion on Facebook are feeding those "classical" communication tools of the institution.

    Name of organisation

    Instituto de Financiamento da Agricultura e Pescas, I.P. (IFAP,I.P.)

    Type of

    Paying Agency


    Name of contact person

    Pedro Almeida - Communication and Community Relations Responsible


    Rua Castilho, nº45-51, 1269-163, Lisboa, Portugal