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A Video Tutorial to Promote Online Services

Tool category
& type

Audiovisual and Media:

  • Video Clip
  • Keyword(s)

    Advisory service, Audiovisual & media, Communication technology, Information, Internet, Promotional material


    The video tutorial was designed by the Irish Department of Agriculture, Fisheries and Food to provide potential beneficiaries with information on how to use its available online services and to encourage them to use it in a regular manner. The video mixes presentation and animation to show how to register, log in and use the web provided services. These online services are intented to help farmers better manage their business and have access to an online document library. Through these services, the Single Payment Scheme can be accessed at home or in an internet café and less paperwork is required for farmers and RDP’s beneficiaries.

    & RDP Region(s)


  • [IE] National Level
  • Main purpose

    The main purpose is to promote the online services that the Irish Department of Agriculture, Fisheries and Food provides to farmers and RDP’s beneficiaries and to make it easier for them to use those services, by familiarizing them with the entire process in an easily understandable and user friendly manner.

    tools used


    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Women
  • Youth
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs

  • General Audience:

  • Rural Population
  • Technical information

    15 min. 30 sec. video clip with voice over in English. Different types of frames, from video screen captures to wide shot and close up presentation are used during the video editing. Video is built on 8 distinctive chapters out of which one is dedicated to the Helpdesk service presentation and one to the personal data and information protection procedures. All chapers and full version available on

    Date produced



    Department of Agriculture, Fisheries and Food of Ireland

    Distribution & Promotion

    Department of Agriculture, Fisheries and Food of Ireland

    Name of organisation

    Department of Agriculture, Fisheries and Food

    Type of

    Managing Authority



    Name of contact person

    Cecil Beamish, Assistant Secretary


    Agriculture House
    Kildare Street
    Dublin 2


    + 353 01 607 2000