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TV Show: 'At a Glance' (Maltese - ‘‘Mad-Daqqa t’Għajn’’)

Tool category
& type

Audiovisual and Media:

  • TV
  • Keyword(s)

    Advertising, Audiovisual & media, Rural society


    This is a weekly one-hour TV programme with a 10-15 minute segment related to the Rural Development Programme 2007-2013, diving, cooking and local culture. Beneficiaries of EAFRD funds are interviewed and provide detailed information on their respective projects, particularly focused on the benefits derived from the investment.This programme is not solely restricted to rural development but offers an interesting insight on Malta’s special characterstics. The Managing Authority only sponsors features related to rural development.

    & RDP Region(s)


  • [MT] National Level
  • Main purpose

    The relevant segment of the programme informs the general public of projects taking place in Malta, how EU rural development funds are being invested and the benefits that ensue.

    tools used

    Services of production company employed.

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    Sponsored segment on 1-hr 'magazine' style TV show.

    Date produced


    Cost range

    €5 000 to €9 999


    Maltese NRN

    Distribution & Promotion

    These features are promoted throughout the week to encourage viewership. Given that this programme is also aired at Prime Time, it attracts a very high viewership both of farmers, other rural stakeholders and the general public.

    Assessment of effectiveness

    This programme is aired on the most popular TV station in Malta. It is broadcast on Wednesdays, prime time at 20.30pm. Lots of positive feedback has been received for this programme. The Managing Authority is highly satisfied with the outcomes achieved from its promotion on TV. All best practices of the Rural Development Programme have been featured.

    Name of organisation

    Maltese NRN

    Type of

    National Rural Network

    Partner organisation(s)

    ONE TV ltd.


    Name of contact person

    Carla Ciscaldi


    Block A,
    Luqa Road,
    QRM 9075


    (+356) 22924205