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TV Show: 'Malta and Beyond its Shores' (Maltese - ‘‘Malta u lil hinn Minnha’’)

Tool category
& type

Audiovisual and Media:

  • TV
  • Keyword(s)

    Advertising, Audiovisual & media, Communications, Rural society


    This is a weekly one hour magazine style TV programme with a 10-15 minute segment related to the Rural Development Programme 2007-2013. The MA sponsors the segments related to Rural Development. The programme is aired on the national TV station 'TVM'. Beneficiaries are interviewed and provide detailed information on their respective projects, particularly focusing on the benefits derived from the investment.

    & RDP Region(s)


  • [MT] National Level
  • Main purpose

    The aim of this sponsored segment of the TV programme is to inform the general public of projects taking place in Malta, how EU rural development funds are being invested and the postive benefits that ensue for rural areas in Malta.

    tools used

    Services of TV production company employed.

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    Sponsored slot on one-hour long 'magazine' style TV programme on TVM.

    Date produced


    Cost range

    €10 000 to €24 999


    Maltese NRN

    Distribution & Promotion

    The programme is promoted throughout the week to encourage viewership. Because it is aired at prime time, it attracts a very high viewershipof farmers, other rural stakeholders and the general public.

    Assessment of effectiveness

    This programme is broadcast on Sunday at 11.00am, a prime time slot with large viewership figures. Lots of positive feedback has been received for this programme. The Managing Authority is highly satisfied with the outcomes achieved from this promotional campaign on TV. All best practices of the Rural Development Programme have been featured.

    Name of organisation

    Maltese NRN

    Type of

    National Rural Network

    Partner organisation(s)

    TVM - Maltese TV station


    Name of contact person

    Carla Ciscaldi


    Block A,
    Luqa Road,
    QRM 9075


    (+356) 22924205