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 TOOL DETAILS

Title

Animate the dairy sector in Andalusia Spain - Traditional Cheese Market video

Tool category
& type

Audiovisual and Media:

  • Video Clip
  • Keyword(s)

    Animation, Audiovisual & media, Cheese, Dairy sector, Marketing, NGO, Promotion, Video

    Summary

    QuesAndaluz is an NGO of dairy producers in Spain interested in more dynamic cheese sector and in creative promotion of traditional cheeses, and in marketing their products through short channels. The Traditional Cheese Market they organise allow direct contact between producers and consumers, facilitating direct sales of the product and the commitment of employers by short marketing channels. The video is a mean to further promote this initiative in order to attract more visitors and consumers. The market is promoted as a full scale event and the video shows what the initiative is offering and how people feel participating to is by offering information about venues, number of visitors and producers and activities that added value to the market itself: professional cheese tasting and tasting tours by subscription, workshops on cheese making for children, wide educational information about different products presented, dissemination of the natural qualities of these cheeses.

    Country
    & RDP Region(s)

    Spain

  • [ES] Andalucía
  • Main purpose

    The aim of the video is to reflect the initiatives of promoting the traditional cheese and cheese makers in Andalucia, and marketing products through short channels. It encourages the potential consumers to came and find out firsthand how the cheeses are made, how they taste and that they can purchase them in situ.

    Related
    tools used

    Website of the association, posters and visual identity elements.

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    4 min. 01 sec. video mixing images shoot at previous Traditional Cheese Markets with various still frames of products, logo of the event and relevant information to be pinpointed to the viewers. Important figures are presented in writing: number of visitors and producers taking part to the event, type of activities proposed. The proposed soundtrack is a nice traditional music with a modern touch.

    Date produced

    2012

    Cost range

    up to €4 999

    Publisher/
    Organiser

    Association of Cheesemakers from Andalusia

    Distribution & Promotion

    Association of Cheesemakers from Andalusia

    Name of organisation

    Association of Cheesemakers from Andalusia

    Type of
    organisation

    NGO

    Partner organisation(s)

    Andalusian Regional Ministry of Agriculture and Fisheries

    Video


    Image(s)

    Name of contact person

    Maria Jesús Jiménez

    Address

    C/ Dehesa Nº 80 Pizarra Malaga
    29560 Espana

    Telephone

    +34 952.483.868