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Transylvania Authentica Catalogue - creative publication promoting local producers and their traditional products

Tool category
& type

Publications and Printed Products:

  • Other Publications and Printed Products
  • Keyword(s)

    Communications, Cultural heritage, Entrepreneurship, Labelling, Promotional material, Rural heritage, Visibility


    Transylvania Authentica is a registered trademark that promotes tested products and services of local traditional producers and service providers that stands for: traditional features, environmental friendly, high quality and Transylvanian origin.
    The smart and creative publication – in a format of a small folder containing 20 individual fliers - presents certified producers and their products giving details about each and offering their contact details, including websites and e-mail contacts. This communication tool is a versatile one, as fliers can be added or mixed in a particular way, following the communication objectives and targeted public.
    It represents the printed part of the promotional campaign of this initiative, that is complemented by a dedicated website and a Facebook account that replay the basic information adapted to these specific communication media.

    & RDP Region(s)


  • [RO] National Level
  • Main purpose

    The aim of producing and using this publication was to help protecting and promoting the region's unique natural and cultural heritage and recognizing its economic value, to link producers to market opportunities and to each other, and to guide consumer choice, while offering support to small businesses and rewarding sustainable business practices in rural Transylvania.

    tools used

    dedicated website and Facebook account.

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Other Government
  • LAGs
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    Publication in non conventional format: small folder (10.8 cm X 21.2 cm closed) full colour, containing 20 fliers on the same format in good quality paper featuring appealing images of the products or of the production processes; trilingual: Romanian, Hungarian and English.

    Date produced


    Cost range

    up to €4 999


    Romanian Environmental Partnership Foundation

    Distribution & Promotion

    Romanian Environmental Partnership Foundation

    Name of organisation

    Romanian Environmental Partnership Foundation

    Type of



    Name of contact person

    Enikő Bándi


    Arsenalului Street, no 13,
    Miercurea Ciuc