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Visual identity kit of Zied Zeme (Blossoming Land) organisation used for electronic and printed media

Tool category
& type

Promotional Material:

  • Visual Identity
  • Keyword(s)

    Communications, General public, Local Action Group, Promotional material, Publications and printed products, Public-private-partnership, Website & Social Media


    To attract and nourish their stakeholders/users recognition in their communication processes, the organization developed a visual identity kit based on which they communicate their leading values and operational principles. The design (color, form and shape) of a flower petal makes easy for the users to remember the principal characteristics of the organization and its principal activities: promoting local development in a participatory manner so as people living in or visiting the territory will see it as a blossoming land worthy to work for and to live in.
    It is consistently used in the organisation’s Twitter, Facebook and YouTube accounts, electronic publications and website and in their printed publication as well (unconventional brochures in a shape of a flower) and promotional materials (i.e. desk calendar).

    & RDP Region(s)


  • [LV] National Level
  • Main purpose

    The visual identity developed by the Zied Zeme partnership is conceived to ensure that all communications materials of the organization reflect its goals and in the same time are reinforcing each other as part of the larger developmental strategy.

    tools used

    Organisation's Twitter, Facebook and YouTube accounts and website; printed publications

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs
  • EU Institutions
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    The visual identity kit is adapted for most of the social media tools and all printed publication and promotional materials are designed to make the maximum use out of the visual identity elements: flower, petals, in clear and inspiring shapes and seasoned with appropriate fonts and colours.

    Date produced


    Cost range

    up to €4 999


    Zied Zeme ( ”Blossoming Land”) - Latvia

    Distribution & Promotion

    Zied Zeme ( ”Blossoming Land”) - Latvia

    Name of organisation

    Zied Zeme ( ”Blossoming Land”) - Latvia

    Type of

    Private-Public Partnership


    Name of contact person

    Linda Krumina


    Raiņa iela 11a, Lielvārde,
    LV 5070


    +371 29185665