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Brochure: 'Well done - A portion of agriculture on your plate'

Tool category
& type

Publications and Printed Products:

  • Brochure
  • Keyword(s)

    Publications and printed products


    A 22-page colour brochure that presents information on the history of the Common Agricultural Policy (CAP) and its impact on agriculture and horticulture in Flanders - alongside an array of beautifully presented Flemish recipes. Published at the beginning of the Summer 2012, in time for distribution at summer events.

    & RDP Region(s)


  • [BE] Flanders
  • Main purpose

    To celebrate 50 years of the Common Agricultural Policy and demonstrate the value of the CAP to the general public. With this brochure the Department of Agriculture and Fisheries aimed to inform the general public about agriculture and horticulture in Flanders, in the past, present and future - including the importance of the CAP. The objective was to demonstrate how the CAP has not only helped Flemish agriculture - but how it has also directly benefitted the general public, by ensuring a provision of fresh, healthy and natural food products - perfect for Flemish cooking.

    tools used

    A 'Well Done: A Portion of Agricutlure on Your Plate' interactive mobile stand - through which the brochure was distributed.

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs
  • EU Institutions
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    22-page colour brochure, high gloss, with professionally shot images and a clean modern aesthetic.

    Date produced

    June 2012

    Cost range

    up to €4 999


    Department of Agriculture and Fisheries

    Distribution & Promotion

    Representatives visited the five Flemish provinces over the summer of 2012 to distribute the brochure at the 'Well Done - A portion of Agriculture on Your Plate' mobile display. The display was informative and interactive and ideally suited to the wider distribution of the brochure to the general public. The brochure is also distributed on the Flemish Rural Network website and agricultural fairs.

    Assessment of effectiveness

    A highly effective promotional tool which cleverly demonstrates the 'farm to fork' link and the importance of the CAP for the general public. This attractive brochure is aimed at a general audience - and the inclusion of well-presented and diverse recipes perfectly targets this group. In particular, by creating something that people will actually want to keep and use - this ensures that the positive messages of the campaign continue to be recieved in the homes of Flemish people.

    Name of organisation

    Flemish Rural Network

    Type of

    National Rural Network


    Name of contact person

    Ariane Van Den Steen


    Departement Landbouw en Visserij
    Afdeling Organisatie en Strategisch Beleid
    Koning Albert II laan 35 bus 40
    1030 Brussel


    0032 2 552 77 39