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Multifunctional agriculture and social media – tips and tricks brochure on using social media in rural businesses

Tool category
& type

Publications and Printed Products:

  • Brochure
  • Keyword(s)

    Agri-environment, Agriculture, Awareness raising, Communications, Entrepreneurship, Farm diversification, Guidance, Marketing, Multi-functional facilities, Networking, Website & Social Media, Young farmers, Young people


    The brochure is a guide in using social media in order to make rural businesses more visible, to attract new customers, to find new partners and network with fellow entrepreneurs. A large part of the multifunctional agricultural sector is focused on the provision of social services (daycare, rural spa, children visits, activities with elder people, etc) and thus, contact with the public becomes essential. Here comes the role of social media, as people tend to use more and more internet based media channels. The brochure is conceived as a roadmap describing the necessary steps to achieve objectives. Several examples are presented, in the form of short fiches, containing the inspiring experiences of several farmers who used the social media tools in developing their businesses. Tips and tricks are added, together with advices from experts in communication and in social media, experienced in working with farmers shops and in farming education.

    & RDP Region(s)


  • [NL] National Level
  • Main purpose

    Explain to farmers what social media mean for a multifunctional farm and how different tools can be used in order to support the rural businesses and to make them grow by becoming more visible, by getting more and more supporters and new clients. To support entrepreneurs in the effective use of social media for selling their products or services.

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • LAGs
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • Rural Population
  • Technical information

    A4 format, landscape, 21cmx29,7 cm (8.27x11.69 in), full color. Real life examples are given in a specific format, allowing the readers to find information about the company that used a certain social media tool, audience type they targeted, what was their approach, an estimation about the time they needed to use the tool and comments about the achievement in each case. As an assessment of the tools utility, each example ends with the answer to the question ‘Would you do so the next time?’

    Date produced


    Cost range

    up to €4 999


    Stichting Dienst Landbouwkundig Onderzoek (DLO) part of Wageningen UR (University and Research centre)

    Distribution & Promotion

    Brochure is easily accessible over the internet on the website of Wageningen UR and is promoted through the website and Facebook page of the Dutch NRN.

    Name of organisation

    Stichting Dienst Landbouwkundig Onderzoek (DLO) Wageningen

    Type of


    Partner organisation(s)

    Junior Waardewerken and Networking Multifunctional Entrepreneurship.


    Name of contact person

    GLM Wiggerman


    Postbus 59, 6700 AB
    Wageningen, Netherland


    +31 317 48 2335