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Web visual identity kit of Irish Rural Network (for Twitter, Facebook and YouTube accounts, for website and its electronic publications)

Tool category
& type

Promotional Material:

  • Visual Identity
  • Keyword(s)

    Communications, General public, Internet, Marketing, Visibility, Visual identity, Website & Social Media


    Visual identity is the cornerstone of gaining users/stakeholders recognition, preference and loyalty. The color, form and shape of the clover is easily recognizable by the web surfers on all of the NRNs web based communication tools, facilitating consistency in design and offering consistency throughout all the communication means used.

    & RDP Region(s)


  • [IE] National Level
  • Main purpose

    The visual identity web kit aims to o ensure that all communications reflect the NRN and its goals in a consistent and favorable way, reinforcing each other; helps users to easily recognize communication tools and activities as initiatives of NRN as part of a larger, strategic communication plan.

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs
  • EU Institutions
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    Most of the social media networks have specific display layouts, so the web kit is adapted to each in order to best display of the visibility requirements according to the social network being used.

    Date produced

    up-dated 2012

    Cost range

    up to €4 999


    Irish National Rural Network

    Distribution & Promotion

    Irish National Rural Network

    Name of organisation

    Irish National Rural Network

    Type of

    National Rural Network


    Name of contact person

    Paula Briody


    Ballingarrane Technology Park, Clonmel, Co. Tipperary, Ireland


    +353 504 28123