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Information campaign for small scale farmers in Romania – wining of Best CAP campaign Award for communication to beneficiaries

Tool category
& type


  • Campaign
  • Keyword(s)

    Agriculture, Awareness raising, Campaign, Communications, Farm skills, Guidance, Information campaign, Milk, Publications and printed products


    The information campaign developed and implemented by ADERT Transilvania Foundation aimed to create information groups, small local information networks, to package lots of information in usable form for its beneficiaries and to improve locals’ capacity to implement projects.
    Several tailored publications (e.g. a basic farm register, a calendar including key dates for farming and application date) that farmers needed and used were produced and distributed. Trainings in general management was delivered to small farmer associations and also training in delivering joint actions. Farmers received support for improving milk hygiene and in negotiation of the milk price with processors. Seen by the Jury of the contest as ‘An inspirational campaign, based on a deep analysis and understanding of the needs of small-scale farmers in Transylvania’, it had a very concrete impact: increased local incomes of over €2m per year in the area.

    & RDP Region(s)


  • [RO] National Level
  • Main purpose

    The campaign was strategically planned in response to the urgent needs of small-scale farmers in Romania, in order to promote a coordinated use of Rural Development Programme measures. It was awarded the First prize in CAP communication.

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • LAGs
  • Other Rural Development Stakeholders

  • General Audience:

  • Rural Population
  • Technical information

    The information campaign consisted in different informational packages delivered to farmers and also through associations: • guides for building milk collection and food processing plants offering minimum conditions for authorization, with plans freely available in hard copy or internet for use by any community group in Romania;
    • materials to help farmers meet implementation conditions, such as Farmers Diary and Farm Record Sheets;
    • farm visits and meetings to help farmers gain access to measures;
    During the campaign, a specific feature was the use of mobile telephone SMS to inform producers of key information.

    Date produced

    2011 - 2012

    Cost range

    > €100 000


    ADEPT Transilvania Foundation

    Distribution & Promotion

    ADEPT Foundation on its website and through its formal and informal local networks.

    Assessment of effectiveness

    increased local incomes of over €2m per year in the area.

    Name of organisation

    ADEPT Transilvania Foundation

    Type of



    Name of contact person

    Ben Mehedin


    166, Principala Str. Saschiz, Mures 547510 Romania


    +40752 264580