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Wines of Crete - mobile application

Tool category
& type

Website and Social Media:

  • Mobile applications
  • Keyword(s)

    Added-value, Agri-food industry, Agri-tourism, Entrepreneurship, General public, Information, Internet, Marketing, Promotion, Rural tourism, Visibility, Wine


    Thirty Cretan wineries covering more than 90% of the bottled production on the island, organizing common actions and managing national and EU funds, get together for the aim of promoting both the local wines as a product and their tourism potential. Through the mobile application users can access information about the most of Cretan wineries and their products and learn about varieties grown in the island. Additionally, user s can get in touch with the local cuisine and find out how to combine Mediterranean recipes with Cretan wines. Sections linked to tourism sector allow users to access a number of facilities: wine-tourism maps, bar-code scanner for accessing Cretan wine information and more.

    & RDP Region(s)


  • [GR] National Level
  • Main purpose

    The mobile app was developed with the aim of promote the wine as an important agricultural product by mapping the Wine Trail and certifying the Open Wineries, and linking the agricultural sector with tourism and thus contributing to the development of both sectors: agriculture and tourism.

    tools used

    Website of the initiative, events.

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • LAGs
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    Between 100-500 downloads, free download, English Language

    Date produced

    Updated October 2012

    Cost range

    up to €4 999


    Wines of Crete

    Distribution & Promotion

    Promoted trough all important social media network: Twitter account, Facebook account, Flikr and YouTube, and through the business website Wines of Crete as well.

    Name of organisation

    Wines of Crete

    Type of

    Local Business

    Partner organisation(s)

    Iraklio, Chania and Rethymno Prefectures Winemakers Network,


    Name of contact person

    Wines of Crete


    70100 Herákleion, Iraklion, Greece


    +30 281 074 1213