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Social network tool for communicating rural development – Facebook account of the Walloon Rural Development Network

Tool category
& type

Website and Social Media:

  • Facebook
  • Keyword(s)

    Audiovisual & media, Communication technology, Communications, Exchange, General public, Information technology, Internet


    A Facebook account was created and it is managed by the Walloon Network for Rural Development in Belgium. It meets its information and communication needs by reaching a varied rural and urban audience, overcoming the geographical borders, making the network visible to its potential partners. It provides an easy way of engaging feedback and comments from rural development stakeholders and offers a platform for sharing pictures and videos.

    & RDP Region(s)


  • [BE] Wallonia
  • Main purpose

    Network Support Unit (NSU) uses this Facebook for more than two years with two main objectives: 1) to disseminate information about events, workshops, publications, field visits that the network organizes, and 2) to help the network staff being better and faster informed about events, productions, publications of their partners that subscribed as friends on Facebook than using regular e-mails accounts.

    tools used

    Facebook is naturally connected with other tools such as Twitter, the website of the Network, the electronic newsletter. It is a great time-saver. When information is published on the website, it can directly be resumed on Facebook and Twitter.

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • LAGs
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Technical information

    Facebook account allows creating interest groups, sending invitations to events, sharing web links and videos. It acts as an interesting complement to the network website. It only publish information that network owns: its own publications and events, some partner productions that have been previously assessed. Personal opinions of the team are strictly prohibited. Currently it contains 4 photo albums and reached 338 likes.

    Date produced


    Cost range

    up to €4 999


    Walloon Network for Rural Development

    Distribution & Promotion

    Walloon Network for Rural Development

    Assessment of effectiveness

    338 people like this page
    190 people talk about it
    People from France, Sweden, United Kingdom, Romania, Estonia, Slovakia like this page

    Name of organisation

    Walloon Network for Rural Development

    Type of

    National Rural Network


    Name of contact person

    Cécile Schalenbourg


    Rue de Liège 83 - 4357 LIMONT


    +32 19 54 60 51