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Social networking for rural development through Facebook account of Leader Regioun Lëtzebuerg West

Tool category
& type

Website and Social Media:

  • Facebook
  • Keyword(s)

    Communications, General public, Information, Leader, Local Action Group, Networking, Public awareness, Website & Social Media, Young people


    The Facebook account is quite recently created (mid June 2012) and managed by the Local Action Group staff as one of the effective means for generating communication with rural development stakeholders in an interactive way. Through it , the LAG communicators share up-to-date information about activities organized alt the region level and in which they take part, including recent photo albums from own events and other events attended: contest, participation in local fairs, cultural events, etc.
    The Facebook account is also used to highlight other communication channels used by the LAG – publications – each recent one promoted through a special post.

    & RDP Region(s)


  • [LU] National Level
  • Main purpose

    The Facebook account aims to present to the general public rural development activities and actors in the region and engage them in future activities by bringing them closer to the Leader and rural development approach using this social media networking tool.

    tools used

    Website, publications

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs
  • EU Institutions
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    Recently created Facebook account, contains photo albums for events organized or attended, an up-dated calendars of events, and has already 30 likes, mainly from similar communities, local businesses, cities which have their own Facebook account as well.

    Date produced

    June 2012


    Leader Regioun Lëtzebuerg West

    Distribution & Promotion

    The Facebook account is promoted also through the website of the Local Action Group and through printed publications, namely – Regionalmagazin.

    Name of organisation

    Leader Regioun Lëtzebuerg West

    Type of

    Local Action Group


    Name of contact person

    Sarah Mathieu


    1, rue de l'Eglise
    L-7481 Tuntange